Jude, a Malaysian, 53 male, joined Scicom on 1 October 2007 and helms Scicom Digital Practice and Scicom Education Group. Scicom Education Group is a global educational initiative for formal professional development. This division is the driving force behind the need to create a globally competent work-force for emerging growth markets. Jude's latest business portfolio includes managing Scicom Digital, which spearheads all digital transformation efforts which encompass a wide range of solutions, using a unified digital business platform to create seamless and personalized commercial experiences for clients in all business verticals. Jude also leads the Adobe Digital Practice which emphasizes the use of Analytics and Artificial Intelligence tools to optimize business outcomes in the Digital realm. Historically, Jude has been in the business of product management, strategic marketing, and consumer behavior with particular interests in consumer morphology and ethnomethodology, for more than two decades of his life. An ardent exponent of provocative marketing and consumer solutions, he has worked with over 50 fast moving brands and has successfully seen his ideas bear profit-making results. Some of his past clients include Marlboro Cigarettes for Philip Morris Inc, Kent Cigarettes for British American Tobacco, Hugo Boss, Starbucks Coffee, Porsche and Cerruti. Jude holds a Masters in Business Administration from Newcastle and is a member of the Customer Experience Management Professionals of USA, and the Royal British Society for Philosophers.