Many firms yet to tap into Asean ICT market (2017)

07 Feb 2017 (Tue)

PETALING JAYA: According to a study commissioned by the Malaysia Digital Economy Corporation (MDEC) and conducted by the International Data Corp (IDC), the Asean ICT Market is estimated to be worth US$48bil (about RM198.7bil) by 2019.

However, many local technology companies have yet to fully capitalise on the immense potential of the Asean market.

In view of this, MDEC launched its Global Acceleration and Network (GAIN) initiative in 2015.

The initiative aims to develop high-potential, high-growth Malaysian technology companies into regional and global champions by connecting them with appropriate partners in various countries to help expand their business into those countries.

SCICOM Bhd, a company involved in the call centre business, joined the GAIN programme to expand its global presence as the platform assists in providing market access.

Scicom group chief executive officer Leo Ariyanayakam told StarBiz that the GAIN initiative has introduced the company to potential clients and opened new markets for its products and services.

“The publicity, business contacts and knowledge acquired from being on the programme proved to be invaluable,” he said.

Headquartered in Malaysia, Scicom provides premier customer care and technical support services to customers across 37 countries from the company’s operation centres in Kuala Lumpur and Colombo, Sri Lanka. Moving forward, the company plans to expand its operations into emerging markets such as Africa, South America and the Middle East.

“We are focused on moving up the value chain and to position ourself in Malaysia and in the region as a fully integrated solutions company,” said Leo. According to ICT market research firm, International Data Corp, Scicom’s position as a leading global business process outsourcing player stem from the company’s business intelligence and remarkable client delivery in human resource, information technology, social media, and digital support.

The company has transformed from offering basic call centre services to providing complex solutions to its multinational clients. However, given the challenging global environment, Leo noted that the company will continue to diversify its service offerings to provide complex integrated solutions across the supply chain to its clients.

With the constant diversification of service delivery, the company has developed proven capabilities in software development, payment gateways, biometric solutions, big data and analytics, education solutions and customer facing services.

Leo said the company would continue to pursue new and better ways to serve its clients in a cost-efficient manner as part of the services diversification strategy.

“Our customer service delivery provides a clear competitive edge to our clients and enables them to stand out in a very challenging global economic environment.” he says. | February 7, 2017